To compete with online retailers, brick–and–mortar stores are looking to provide shoppers with a more personalized and engaging experience.
Traditional retailers are increasingly leveraging in-store sensors, or beacons, in conjunction with customers’ smartphones to provide contextual, proximity-based customer engagement. As with all in-store technology, however, IT must ensure that the necessary infrastructure components are available and functioning properly in order to deliver the desired customer experience.
- Identifying and managing critical infrastructure components
- Ensure availability of key digital services